Privacy Policy

At Drinks21 Ltd (“Drinks21”), we are committed to protecting your privacy and meeting the requirements of applicable data protection legislation. This Privacy Policy explains:

What personal data we collect about you
Why we collect that personal data
Who we share your personal data with
Why we might contact you and how you can change that
How we keep your personal data secure
The rights you have in relation to your personal data

When we refer to "personal data", we mean any information which could be used to identify you, either directly or indirectly, for example in combination with any other information we may hold about you.

This Privacy Policy covers our use of your personal data which we collect about you during any interaction you may have with us. It covers the collection of personal data via the Drinks21 website (www.drinks21.com) (the "Website"), through direct engagement with our office and from our pages on third party social media channels such as Facebook, Twitter and Instagram.

In this Privacy Policy, when we refer to "we", "us" or "our", we mean Drinks21 Ltd of 9 Queen’s Square, Ascot Business Park, Ascot, SL5 9FE with company registration no 07447825. We are the data controller for the purposes of the Data Protection Act 1998.

Please read this Privacy Policy carefully to understand our practices regarding your personal data. If you have any questions, comments or concerns about any aspect of this Privacy Policy, please contact our Customer Service team on hello@drinks21.com or 08456 805 905.

PERSONAL DATA COLLECTED BY DRINKS21

We may collect and use the following categories of personal data about you:

1. Personal data you share with us
When you order from us, either on the Website, by phone or email, when you register or when you sign up to our mailing lists, we may ask for (one or more of) your name, email address, delivery address, telephone number, credit or debit card number, registered address of the card (referred to on Website as the “billing address”), card, CVC number, the card's expiry date and a contact phone number for the registered address of the card. We will also request further information to satisfy our Due Diligence requirements for wholesale customers.

2. Personal data we collect about you
We collect some personal data, as well as other information in the form of anonymous or aggregate statistics, when you use our Website. This may include IP address; MAC address; other browser-generated information, e.g. browser type, operating system, date and time of access, how long a person looks at a website, what they look at etc; and location information.
We collect some of this information using cookies.

3. Personal data we receive from other sources
When you interact with us, or use any of our pages on social media sites, such as Facebook, Twitter, Instagram, we may collect information about you which could include personal data. For example, when you "Like" a post on our Facebook page, or "Follow" us on Twitter. Those social media sites will also have their own privacy policies explaining how they use and share your personal data. You should carefully review those privacy policies before you use those social media sites, to make sure that you are happy with them.

WHY WE COLLECT PERSONAL DATA

1. Personal data you share with us
We use the personal data you share with us to:

provide you with our products and to fulfil orders that you place with us;
create and help you manage your Drinks21 account;
allow you to return your Drinks21 product, if you change your mind;
respond to your questions and requests;
send you newsletters;
notify you of other Drinks21 products we think you might like based on your previous purchases;
remind you of what you may be missing if you have put items in your "Shopping Bag" on the Website and then abandoned them; and
send you information on any changes we make to our policies or terms.

2. Personal data we collect about you
We use the personal data we collect about you to:

tailor the way that you interact with us in the future, so that we tailor certain emails and also show you certain products, offers or adverts which we think you may be interested in; and
analyse how our Website is used, so that we can constantly improve the services that we offer.

Not all of the information used for these purposes is "personal data"; some of it is anonymised or used on an aggregate basis.

3. Personal data we receive from other sources
We use the personal data we receive from other sources to develop an understanding of what people think about our products and services, so that we can constantly improve them.

SHARING OF PERSONAL DATA

We may share your personal data with the following third parties:

other companies in our group for operational and business reasons;
service providers who help us to operate our Website, fulfil your orders and deliver our products to you; for example, credit reference agencies, couriers, payment providers, IT support etc; and
certain regulatory bodies, government and enforcement agencies, if we need or are requested to.

We may also share personal data collected about you with social media channels, advertising networks and other third parties who help us to understand how our Website is being used, how well our advertising works, how we can improve, to provide ad measurement services and to target advertising. This information is collected using cookies and other similar technologies.

If we decide to sell any parts of our business, we may also need to share your personal data with the buyer of those parts of the business. In those circumstances, we will make sure that any new buyer will promptly give you details of how they will use your personal data, and your options for changing that.

RECEIVING CONTACT FROM DRINKS21 & CHANGING CONTACT PREFERENCES

From time to time, we may send you aftercare e-mails relating to your Drinks21 purchase.

We may also send you e-mails with information in relation to any products which are similar to your purchase, and which we think you might like.

We will only send you e-mails with information in relation to any other products, special offers or competitions, if you have agreed that we can ( referred to as an "opt-in").

We will also only share your personal data with third parties (including companies in our group) for them to send you marketing e-mails, if you have agreed that we can.

If you have registered for an account with us, and when shopping online on the Website, you have put items in your "Shopping Bag" and then abandoned them, we may send you e-mails to remind you of what you may be missing.

In any case, you can ask us to stop contacting you at any time by contacting us on hello@drinks21.com or 08456 805 905 or by using the unsubscribe option in each e-mail.

SECURITY OF PERSONAL DATA

We care about your personal data and know that you trust us to keep it secure.

We use appropriate technical and organisational measures, including encryption, to protect your personal data, and review those regularly.

Unfortunately, the transmission of personal data via the internet is not completely secure. Although we will do our best to protect your personal data we cannot guarantee the security of your personal data on transmission via the internet.

Where we have given you (or where you have chosen) a password which enables you to access certain parts of our Website (for example, for your Drinks21 account), you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

PERSONAL DATA AND YOUR RIGHTS

You have the right to ask us to update and correct any out-of-date or incorrect personal data that we hold about you free of charge.

You also have the right to access any personal data that we hold about you.

If you would like to update, correct or access the personal data we hold about you, please contact us on hello@drinks21.com or 08456 805 905.

THIRD PARTY SITES

Our Website may contain links to other websites and social media sites operated by third parties. Please note that we have no control over how those third parties collect and use your personal data. Those third party sites may have their own privacy policies. You should always read the privacy policy of each website you visit carefully.

Our Website uses cookies to collect information about you, including some personal data. "Cookies" are small data files which are placed on your device via your web browser when you visit the Website. Any personal data collected by those cookies will be used in accordance with this Privacy Policy.

CHILDREN

Our Website is not directed at, nor do we knowingly collect personal data from, people under the age of 18.

If you are a child, please do not attempt to register for a Drinks21 account, purchase from our Website, or otherwise provide us with any personal data.

CHANGES

From time to time we may make changes to this Privacy Policy. If we decide to do so we will post the changes on our Website so that you are always aware of what personal data we collect about you, and how we use it. If we need to, we will e-mail you with details of those changes and/or ask you to confirm that you are happy with them.